How can you attract new customers and boost your beauty salon's business?

In a sector as competitive as aesthetics, it is essential to constantly renew your clientele and keep your salon alive to ensure its growth. Attracting new customers is not just a matter of promotions or advertising expenditure. It is a real groundwork, based on the added value you bring, the image you project and the unique experience you offer.

In this article, Dr Renaud, a French cosmetics brand renowned for its natural and sensory approach, shares its advice to help you develop your business and attract new customers.

Focus on a strong and consistent identity

First and foremost, ask yourself this essential question: ‘What makes me unique compared to other salons?’

Your identity must be clear, assertive and noticeable in every aspect of your business: your treatment menu, your products, your visuals, your decor and, of course, your social media posts.

Choose a cosmetics partner that shares your values, whether it's naturalness, expertise, sensoriality or high-end positioning. This choice will strengthen your image and attract customers who are in tune with your world.

A customer who is won over by your values will not only be loyal, but will also become an ambassador for your salon by spreading the word.

Create a memorable experience

Today, customer loyalty is no longer limited to price: it is the overall experience she has in your salon that makes all the difference. Every step of her journey counts and contributes to leaving a positive impression:

● A warm and personalised welcome that immediately puts her at ease

● An immaculate treatment room with a soothing atmosphere and attention to detail

● Impeccable listening skills and advice throughout the treatment

● A thoughtful final touch: a cup of tea, a card with personalised advice, a sample to try at home, etc.

Your goal? For every customer to leave with positive memories, pleasant feelings... and an irresistible desire to return, recommend you to others and contribute to word-of-mouth advertising, which is essential for attracting new customers to your salon.

At Dr Renaud, we support our partners with expert products and dedicated training to enrich the salon experience. Our formulas awaken the senses with sparkling fragrances, sensorial textures and patented innovation that stimulates feel-good hormones. True to our DNA, we favour natural formulas and a demanding formulation charter, with an average of 91% natural ingredients, to guarantee gentleness, safety and effectiveness.

Take care of your shop window to attract new customers to your beauty salon

Customer loyalty is essential... but to grow your business, you also need to know how to attract new customers to your salon. And that starts outside, with a beauty salon shop window that catches the eye and makes people want to discover your services.

Your shop window plays a decisive role: it creates the first impression and makes people want to come in. We recommend that you take care over the presentation of your shop window and renew it regularly to capture the attention of passers-by and boost your image. Adapt it to the seasons and major events (Christmas, Valentine's Day, back to school, Halloween, etc.): a lively and creative shop window shows that your salon is active, modern and attentive to trends.

An attractive and well-designed shop window directly contributes to your local visibility, enhances your identity and makes new customers want to come in and enjoy a unique experience.

At Dr Renaud, we support you by offering impactful POS advertising to install in your salon and in your window display. This allows you to bring your point of sale to life, catch the eye of passers-by and promote your offers and treatments in a dynamic way. We also provide advice on promotion and decoration during our busy promotional periods.

Create exclusive promotions or discounts to attract new customers to your salon

We all love a good deal! Getting a product or service at a reduced price, or better still, with a free gift, is often the deciding factor that encourages people to walk through the door of a beauty salon. These attractive offers are an excellent way to convince potential customers who may still be hesitant to try the experience and change their habits.

By offering exclusive promotions, treatment programmes with loyalty cards that give customers discounts, and gift sets, you can provide that incentive that makes all the difference. It's also an opportunity to showcase your new products, encourage customers to come back, and boost your reputation.

With a high-quality cosmetics partner, you have access to solutions that will boost your business:

● Seasonal and dynamic promotions that create buzz in your salon

● Limited edition gift sets with exclusive gifts that will delight your customers

● Themed offers (Mother's Day, back to school, summer, etc.) tailored to key times of the year

These actions help to generate traffic in your salon, build customer loyalty and attract new customers.

At Dr Renaud, we support our partners by offering them dynamic promotions (themed and exclusive gift sets with gifts for customers) to create buzz in their salons and promote their offerings to consumers.

But that's no longer enough. In an increasingly connected world, it's also essential to develop your online visibility, whether through a well-designed website, active social media accounts, etc. These complement the impact of your physical shopfront and strengthen your ability to attract new customers.

Work on your salon's online visibility

Even for a local business, being visible online is essential today for attracting new customers to your salon. Your digital presence complements and reinforces the impact of your physical shopfront.

Start by creating and maintaining your Google My Business listing, an essential tool for your local visibility. It allows your salon to appear in search results in your city and helps potential customers easily find essential information about you: exact address, opening hours, telephone number, website. To be truly effective, your listing must be complete and attractive. Add high-quality photos that reflect the atmosphere of your salon, make sure your opening hours are always up to date, and provide an exact address and full contact details. Also encourage your satisfied customers to leave positive reviews: these testimonials reassure new customers and make them want to discover and trust you.

We then recommend that you create profiles on social media. These platforms are the perfect opportunity to showcase what makes your salon unique: the results of your treatments illustrated with before and after photos, a behind-the-scenes look at your daily routine, your latest news, and, of course, personalised beauty tips. By regularly updating these spaces with authentic content, you can showcase your expertise and create a genuine connection with an audience that shares your values, thereby attracting new loyal customers.

Finally, we recommend setting up a website to boost your visibility. This site is your online showcase: it should reflect your identity and present your salon, your values, your services and your prices in a clear and attractive way. A well-designed website boosts your credibility and makes new clients want to discover you. To take it a step further, offer a simple, fast, and accessible 24-hour online appointment booking service. This makes life easier for your clients, who can easily book according to their preferences and availability, increasing your chances of turning a visit into a booking.

Content that is sincere and consistent with your identity naturally attracts customers who are in tune with your world and helps to grow your business.

At Dr Renaud, we offer our partners support at every stage with tailored visuals, personalised sales support and expert advice to maximise your online visibility and promote your salon.

Attracting new customers does not depend on a single lever, but on a consistent strategy aligned with your identity and the needs of your clientele. By relying on a reliable partner, regularly promoting your services, and enhancing the customer experience, you lay the solid foundations for an attractive and vibrant salon.

Are you a beauty salon looking to boost your visibility while building customer loyalty? Contact us to find out how Dr Renaud can help you develop your salon. Together, let's bring your project to life and make your establishment shine!