What is the Dr Renaud treatment method?

In a world where every customer is unique, the Dr Renaud brand has developed a singular and deeply human approach to skincare: personalised care focused on listening, precision and expertise. More than just a protocol, the Dr Renaud method is a philosophy of comprehensive support, which places the beautician at the heart of the relationship between skin, emotions and visible results.

This is why this method is a real revolution in the salon experience.

A certified method: serving both the client and the beautician

Dr Renaud's treatment method is based on a clear objective: to offer tailor-made support, combining accurate diagnosis, active listening and personalised prescriptions.

It is based on three fundamental pillars:

1. Sincere and attentive listening to the client

2. Professional skin diagnosis, carried out without judgement

3. Recommendations for treatments and products tailored to beauty priorities

This structure enables us to offer a consistent and reassuring experience, reinforcing the client's confidence and the beautician's position as an expert.

Step 1: Listening – creating an authentic connection

The first step is not technical. It is human. Dr Renaud emphasises the importance of welcoming the client and maintaining the right posture: always position yourself facing the client, at their height, in a calm space.

Ask open-ended questions to understand:

•  How do you feel about your skin today?

• What would you like to improve?

• What are your beauty goals?

• Tell me about your beauty routine in the evening, in the morning and occasionally.

This phase allows you to identify the client's deepest expectations, feelings and priorities (sensitivity, radiance, comfort, firmness, etc.). It is not yet a question of making a diagnosis, but of understanding the person as a whole.

Dr Renaud reminds us here of a fundamental principle: never judge, never interpret too quickly.

Step 2: Diagnosis – sensory and visual assessment

The core of the method lies in professional diagnosis, carried out manually and visually, without digital tools. Far from being outdated, this approach is more refined and accurate when mastered.

Dr Renaud's diagnosis focuses on 8 skin conditions, assessed with the help of the client:

1.  Radiance

2. Dehydration

3. Dryness

4. Sensitivity

5. Firmness

6. Density

7. Puffiness

8. Pigment unevenness

Each of these parameters is observed visually and then assessed by touch (using specific movements such as pinching, smoothing or gentle pressure).

Targeted questions accompany the diagnosis, such as:

‘Does your skin still feel tight after applying your cream?’ ‘Is your redness present in the morning or does it appear throughout the day?’ These elements help to build a complete picture of the actual condition of the skin, taking into account the customer's perceptions and sensations.

Step 3: The prescription – building a personalised programme

Once the diagnosis has been made, you move on to the recommendation phase. Here again, Dr Renaud's method stands out for its flexibility and respect for the client's pace.

The aim is not to sell at any cost, but to offer a path to more beautiful skin, based on the priorities identified at the beginning of the session.

Two avenues are being explored:

• Salon treatments

Depending on the issues (discomfort, sensitivity, sagging, etc.), you offer one or more specific treatments:

• Iris Wrinkle & Firmness Experience

• Carrot Radiance Experience

• Raspberry Hydrating Experience

• 2-in-1 Pro-Youth Experience, etc.

Each treatment addresses a specific need and is part of a progressive treatment plan.

• Your beauty routine at home

A prescription is not a sale, it is tailored professional advice.

To help beauticians, DR Renaud provides a prescription sheet to fill out with the client to build a tailor-made routine:

• Make-up removal/cleansing

• Lotion

• Serum/elixir

• Cream

• Eye contour

• Occasional treatments (exfoliation, mask)

• Sun protection

In conclusion, you make a gentle suggestion: ‘Would you like to treat yourself to this ritual?’ And you always prepare yourself for a ‘no’, because the most important thing is the advice, not the sale.

Step 4: Monitoring over time

The skin changes and evolves, so it is important for beauticians to monitor it over time.

It is necessary to see clients every two months to assess their progress and adjust their treatment if necessary with beauty programmes lasting 6 months or 1 year, which are scalable and adaptable. This allows you to offer programmes that will build customer loyalty.

A method that makes a difference: trust, loyalty, professionalism

Dr Renaud's approach is not limited to a simple skin analysis. It is a comprehensive professional approach that allows you to:

• Gain your client's trust

• Increase your satisfaction and retention rates

• Showcase your expertise as a beautician

• Optimise your sales of salon and home care products

By adopting this approach, you place people, dialogue and personalisation at the heart of care, in line with the values of the Dr Renaud brand:

✔ A professional approach

✔ Attentive support

✔ Manual and sensory expertise

✔ Personalised recommendations

✔ A customer who is listened to, understood and respected

A simple yet powerful method to make every treatment a unique moment that reveals beauty.